Alex Kessler | Humans of Magic

Alex “KessWylie” Kessler is the CEO and founder of, a kick-ass toy company. He is also a Magic creator and the host of the Masters of Modern podcast.




Apple Podcasts


0:01:30 the “hourly rate in life” concept
0:06:57 Tik Tok is the new Yelp
0:08:41 Tik Tok 101 for creators
0:15:37 content evolution – effort vs. results
0:18:35 Alex’s content goals
0:23:24 Alex’s love for the Magic storyline
0:29:15 “podcasting has the ability to be freeform”
0:37:10 Lord of the Rings and 90’s nostalgia
0:41:46 One Piece and the joy of expanded universes
0:46:44 fatherhood
0:58:44 Magic – Greatest Game Storyline of All Time?
1:10:58 how Alex sees things differently as a toy industry insider
1:18:37 The Lord of the Rings set for Magic
1:26:45 diversity and representation in the LOTR set
1:44:48 Alex’s toy company –


Alex’s podcast

Alex’s Tik Tok

Alex’s Twitter

Alex’s toy company store

Humans of Magic

Support me on Patreon





Tik Tok

Humans of Magic: the book

Amazon: paperback

Amazon: Kindle

Video review by Tolarian Community College

Published by

James Hsu

James Hsu is a content creator, author, and entrepreneur. He is the co-founder of two companies: Stream Sage and CardBoard.Live.

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